Playing with Elmo

2011-2012

In 2011 I was the co-lead the IDEO team that collaborated with Sesame Street to design and build Elmo Calls. This journey went from a brainstorm post-it to full production in a few months.

The app has been a great success. Some of the highlights are (last updated in 2014):

  • IDSA Silver Award 2012 for "Web and App"

  • Webby 2013 Honoree for "Best use of device camera"

  • 1100 ratings with a 4.5+ average rating

  • Featured by Apple in January 2011

  • Labeled an "Essential App" in 2012

  • Reached #1 in Entertainment, #1 in Education, #1 in Kids

  • #1 app in Kids Games for 2 years running

  • Top 5 app in educational games for 2 years running

I got to meet the red little guy and work with the fantastic people at Sesame Workshop.

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It was fun to see David Kelley, co-founder of IDEO, show off “Elmo Calls” on CBS a few years later