Playing with Elmo


In 2011 I was the co-lead the IDEO team that collaborated with Sesame Street to design and build Elmo Calls. This journey went from a brainstorm post-it to full production in a few months.

The app has been a great success. Some of the highlights are (last updated in 2014):

  • IDSA Silver Award 2012 for "Web and App" 
  • Webby 2013 Honoree for "Best use of device camera"
  • 1100 ratings with a 4.5+ average rating
  • Featured by Apple in January 2011
  • Labeled an "Essential App" in 2012
  • Reached #1 in Entertainment, #1 in Education, #1 in Kids
  • #1 app in Kids Games for 2 years running
  • Top 5 app in educational games for 2 years running