Playing with Elmo
In 2011 I was the co-lead the IDEO team that collaborated with Sesame Street to design and build Elmo Calls. This journey went from a brainstorm post-it to full production in a few months.
The app has been a great success. Some of the highlights are (last updated in 2014):
- IDSA Silver Award 2012 for "Web and App"
- Webby 2013 Honoree for "Best use of device camera"
- 1100 ratings with a 4.5+ average rating
- Featured by Apple in January 2011
- Labeled an "Essential App" in 2012
- Reached #1 in Entertainment, #1 in Education, #1 in Kids
- #1 app in Kids Games for 2 years running
- Top 5 app in educational games for 2 years running